Product design for Umbra, the worldwide leader in casual, contemporary, affordable design for the home.
TagIt is a fun reinterpretation of the ubiquitous and mundane luggage tag, consisting of a flexible rubber shell and an unbreakable transparent insert which “peel” apart to reveal the address card. The action of “peeling” is highly intuitive and eliminates the need for complicated clasps and snaps. If desired, the address card can be reversed for privacy (displaying an iconic airplane motif) and an additional address card is included for frequent travelers. The tag's teardrop-shaped form was inspired by hanging fruit such as pears and avocados. TagIt attaches via a secure steel cable loop, and is available in high-visibility pink and vivid red for speedy identification of luggage.